About Us

At F#CK IT, we believe movement should be raw, real, and unapologetic. Activewear isn’t just about sleek designs and technical fabrics—it’s about attitude. It’s about showing up for yourself, breaking the rules, and pushing past the limits that society, doubt, or yesterday’s version of you tried to set.

We started F#CK IT for the doers, the risk-takers, the ones who don’t wait for permission. Our gear is built for sweat, hustle, and life outside the lines. Every piece is designed to perform at your pace—whether that’s crushing a workout, chasing your next adventure, or simply owning your day with confidence.

This isn’t just clothing. It’s a mindset.

It’s saying F#CK IT to excuses.

F#CK IT to perfection.

F#CK IT to limits.

We’re here to empower you to move freely, live boldly, and wear your attitude on your sleeve (literally). Because when you strip away the noise and say “F#CK IT,” that’s when the real magic happens.